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SimpleFeed Screencast – Reach Customers Using the New Apple News in iOS10

September 15, 2016

With over 60 million active monthly users Apple News is a great place to syndicate your content. Newly enhanced in iOS10, Apple’s default news App (just swipe right) is more visual and relevant for users. Publishers and brands can now use push notifications for breaking news while content providers can offer subscriptions.

Below is a video review of the new Apple News App in iOS10, created in haste the day after the iOS10 launch. While it is a bit rough, it reviews marketing opportunities for Brands and Publishers as well as content integration options using RSS Feeds and Apple News Format. If you are looking to win in mobile notifications, be sure to watch the video below and learn more at


SimpleFeed Enhances its Enterprise Podcasting Publishing and Analytics Solution

March 29, 2016

Podcasts are not exactly a new idea. I wrote some of the original, and most widely linked to, blog posts explaining why they will be so important … in 2004.

A mere 12 years later those prediction proved right. High quality content and new directories have emerged. Bluetooth is always on in our cars and on our phones.  As a result, podcasting is successful for brands and media companies. So today we are happy to announce major enhancements to the Podcast Module of our Social Syndication Hub.

SimpleFeed has quietly managed podcasts for our enterprise customers for over 10 years. It was a simple product that created an RSS Feed for direct subscription and submission to iTunes. But with the explosive growth of podcasting, customers needed more – API publishing and analytics to support new directories and marketing opportunities to make their podcasts stand out.

We hope you will take a lookPodcast Full 2016-02-22_13-37-19.

SimpleFeed Screencast – Using SimpleFeed to Publish to Your Customer’s Slack Chanels

February 25, 2016

Today we launch another new SimpleFeed Feature, publishing to Slack Channels. With over 2 million active users primarily on mobile devices, Slack is a rapidly growing team collaboration solution.

With SimpleFeed your customers and prospects can select and add your content to their Slack Channels. They can also subscribe to your content and get a constant flow of content published to the Slack channels. Once in Slack it is easy to share, comment and forward to other team members. If you are looking to win in mobile notifications, be sure to watch the video below. You can learn more at



SimpleFeed Screencast – Using SimpleFeed to Publish to Your Customer’s Flipboard Magazines

February 9, 2016

Today we launch a new SimpleFeed Feature, publishing to Flipboard Magazines. With over 70 million active users primarily on mobile devices, Flipboard is a great place to reach your customers. If you are looking to win in mobile notifications, be sure to watch the video below.

SimpleFeed Screencast – Snapchat for Marketing

January 28, 2016

With over 100 million active users watching 6 billion videos daily, Snapchat is the content consumption app of choice for the younger generation. Watch our latest screencast to to learn how your company can connect with this audience.

Facebook Really Does Have a Problem with the Teens

October 9, 2015

I never believed the articles about Facebook not being popular with teenagers until I saw the the sign-up sheets below sitting on our kitchen table.
Quick background. One of my daughters is co-president the largest community service club at Menlo-Atherton High School. For the last four years they have used Facebook to organize their events. Last Friday was “Club Rush” where all the clubs put out card tables and interested students sign up for the club. The good news for the community is 76 new students signed up. The bad news for Facebook is only 32 of those (42%) have Facebook. Of the 29 Freshman who signed up only 7 (24%) have Facebook.

Of course it is hard to draw conclusions from such a small data set, but keep in mind that Menlo-Atherton is the closest major high school to the Facebook campus. Facebook even donated their new computer lab. These are among the most technologically sophisticated teenagers in the world.

So how do the children of Silicon Valley want to be contacted? Email.

Cross posted to indexedforever.

SimpleFeed Screencast – SimpleFeed Adds Google+ Support

February 26, 2015

Today we are announcing that SimpleFeed added support for Google+ into our Social Syndication Hub. While Google+ may not have lived up its lofty expectations as a social network, adding Google+ has long been one of our customers top requests.


Why? Google+ is a major site for community engagement. Marketers can tap into those communities by publishing optimized content to their circles. Even more interesting is that Google puts that content into other Google products, such as Search and Maps. Depending on your business, your presence in those products may be more important than anything social networking related. That is why Google+ has a strong ROI relative to other social networks. The video below walks through some examples.


The Social Syndication Hub is an ideal solution for scaling campaigns on Google+. Most people have multiple Google identities which makes finding and publishing to a specific Google+ page difficult. It is also hard to determine what content will be successful as best practices are still evolving. That makes SimpleFeed’s predictive publishing, which suggests the ideal content to publish, a natural fit. For Channel Partners the SimpleFeed Social Syndication Hub is so easy to use, partners can be set up and publishing in less than one minute.


We will be adding more features to the Social Syndication Hub in coming quarters.