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Microsoft Start galleries made simple with SimpleFeed

January 17, 2024

SimpleFeed’s updated WordPress plugin optimizes syndication of WordPress posts for all the major platforms including Apple News, Google News, Microsoft Start, NewsBreak, Samsung News, and SmartNews.

With the latest 2.0 version we’d like to announce some of the features that make the SimpleFeed plugin essential if you use WordPress to send your posts to Microsoft.

We focused on building out features specifically for Microsoft which distributes news into Microsoft Start, MSN, Bing, the Edge browser, and Copilot with Bing Chat. One of the many innovations of our plugin is that it can convert a standard blog post, with the necessary subheads and images, into a gallery (aka slideshow) on Microsoft Start. There is no need to create a specific formatting on your site, SimpleFeed will transform the placement of all the assets for you, automatically.

Example of an embedded gallery, courtesy of MovieMaker

Galleries have been very successful for publishers on Microsoft Start as an innovative way to tell a story. Like the classroom film strips from primary school, a series of sequential graphics with short explanations are a great way to break a story into bite-sized chunks for deeper engagement. Microsoft encourages the gallery format and has been rewarding publishers who produce galleries with better distribution and monetization so it’s important to have galleries as part of your story format mix on Microsoft.

An added innovation that ships with the SimpleFeed plugin is the ability to embed a gallery into an article giving your galleries broader exposure. Using this feature, you can expand upon themes of your posts or even treat the gallery as a graphical related link to draw readers into other stories you have to tell. The plugin UI provides an easy way to insert galleries into your articles on Microsoft Start.

Screenshot from SimpleFeed WordPress plugin UI

We are seeing great success with publishers using SimpleFeed’s WordPress plugin and are actively developing new features supporting the automatic embedding of galleries in articles as well as the sharing of galleries across groups of publications to help with the cross promotion of content.

Contact SimpleFeed to learn more about how our WordPress plugin can help syndicate your content successfully.

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