Cloud and Social at AO
While the conference is primarily about Cloud Computing and its implication, there is of course plenty of discussion on Social. From the Gordon Ritter at Emergence Capital panel – nearly all enterprise SAAS start-ups are building in social features, but it is only working well in communication apps. From Mark Gorenberg of Hummer Winblad – last year CEOs wanted a social strategy. This year they want to see ROI. For companies that can measure, they are seeing 4-7x the funnel conversion vs. other programs. We are seeing similar results!