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The Impact of Social on Search Survey

August 19, 2010

Interesting survey from BtoB and exploring how B-B marketers are using and measuring social media to impact search results. Long survey short, it is just starting, but look promising.  Of the 464 marketers surveyed 57% said improving search results was one of their top goals in using social media. Specific tactics include driving inbound links through posts and expanding profiles and accounts on social networks.

So is it working? Yes, but too early to say. 44% of the respondents have seen an increase in traffic from search engines since launching their social media efforts. On the other hand, 41% of respondents said they are not measuring the impact of social media on search. Lots more interesting data here.

As you can tell from our blog posts, this is an area of focus for SimpleFeed. With our automated publishing tools we are helping leading edge marketers develop best practices in using social media to improve search results.

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